[Ten Years Brand] Daily Products Online Store

Being a mother herself, the owner of the business realized just how necessary a platform for new parents to source reliable and decent quality baby products is. She started a store with hand-picked goods, to help overwhelmed parents and gained trust and revenue in return. A few years later she set up an online shop with her gained recognition and a group of loyal customers.

Competitive Advantage:

• Has been in operation for many years, with many loyal customers
• Very diverse selection of goods
• Customised POS system

Development Potential:

• Online shopping is getting more popular in HK
• Baby products are in constant demand
• Expandable business model

Potential Risks:

• Very competitive market, product inventory must be constantly updated

Things to Note:

• New owner needs to be in charge of product sourcing
• Strong cash flow requirement to maintain operation when dealing with channels

Rental and utility deposits not included