[Unique in the Market] Stylish Beauty Salon

The cosmetics and beauty industry is highly completive in HK, with majority of their clients being locals. The pricing can vary a lot for the same treatment, in order to maintain a loyal customer base, one needs to provide consistent and high-quality service. This beauty salon has positioned itself to target the foreigners, which is the less commons strategy in HK. As a result, they also hire foreign beauticians to help reduce the language barrier.

Competitive Advantage:

• Located on a private housing estate, highly accessible
• 1200 active regulars
• We provide a wide range of body care services including facial, manicure and massage.
• Specialize in serving high-spending customers
• Shop décor is elegant and stylish consisting of five spacious private beauty rooms
• Well established luxury brand
• Target customer base is foreigners

Development Potential:

• Over 2000 customers with a mature and sustainable business model
• The beauty industry is still growing, consumers are more willing to spend on such services on a regular basis

Potential Risks:

• Very saturated market, constant investment in new technology is required to stay competitive

Things to Note:

• Current owner is responsible for development and planning, the new management team must have experience in the beauty industry
• Rental and utility deposits not included in asking price